Sri Varaha Jayanthi is the festival ascribed to Sri Varaha Swamy, the third incarnation of Bhagwan Sri Maha Vishnu.
Sri Varaha Jayanthi occurs on the Shukla Paksha Trithiya of Bhadra Padha month. For the Year 2023, it happens on Sunday, 17th September 2023. The exact duration of the Trithiya Tithi has to be ascertained from the respective regional calendars.
As per the legend, the demon King Hiranyaksha was ruling the entire universe. He had created havoc for good people. Sri Bhuma Devi, the Goddess of earth had suffered torture in the demon’s hands as the demon had hidden her under the ocean.
She had ardently worshipped Sri Maha Vishnu and sought His intervention in diminishing the demon. Sri Vishnu took the form of a wild boar and killed the demon.
Sri Varaha had retrieved Sri Bhuma Devi from under the water by carrying Her between his tusks. It also denotes that Sri Varaha had saved the earth from the clutches of the demon.
The devotees raise early in the morning. After bath, they prepare for the puja. The idol / picture of Sri Vishnu is kept at puja place.
Sri Varaha Swamy is invoked in the Kalash. The kalash is filled up with sanctified water and the sprig of mango leaves is kept on the pot. A coconut is placed atop the mango leaves.
Sri Vishnu Slokams are recited. Srimad Bhagavad Gita is also read and recited. Some devotees observe either full or partial fasting as well.
Making donation of money or clothes to the needy and the poor is considered auspicious.
At Sri Vishnu temples, the vigraha of Sri Varaha Swamy is worshipped with special abhishekam and archana.
Observation of Sri Varaha Jayanthi Vrat is said to alleviate all sins and to be blessed and bestowed with good health, prosperity and good fortune.